Privacy Policy

This privacy policy applies to the website:
www.more-lenses.com
Last updated: March 26, 2026

Protecting your privacy is important to Art’Optique Pully SA, operator of the More Lenses website.
This privacy policy explains which personal data we collect, why we process it, how long we keep it, to whom it may be disclosed, and what your rights are.

This policy is drafted primarily with regard to the applicable Swiss data protection law.
Depending on your situation and your place of residence, certain provisions of the General Data Protection Regulation (GDPR) may also apply.

1. Data controller

The data controller responsible for processing personal data is:

Art’Optique Pully SA
Rue de la Poste 7, CP 381
CH-1009 Pully
Switzerland
Tel.: +41 21 728 05 05
E-mail: contact@morelenses.ch
Website: www.more-lenses.com

2. Personal data collected

Depending on how you use the website and our services, we may collect the following categories of data:

  • identification data: surname, first name, title;
  • contact data: postal address, e-mail address, telephone number;
  • order-related data: products ordered, purchase history, delivery, invoicing, payment;
  • customer account data: login, encrypted password, preferences;
  • technical data: IP address, device type, browser, operating system, pages viewed, date and time of connection;
  • customer service data: messages sent, requests, complaints, exchanges;
  • data related to contact lenses and your prescription, where you provide such data as part of an order or an exchange with our service;
  • where applicable, certain health data or visual parameters voluntarily communicated in connection with the follow-up of your contact lenses.

Where health data or visual parameters are processed, they are considered sensitive data and are treated with increased care.

3. How do we collect your data?

Your personal data may be collected through the following means:

  • order form;
  • creation or use of your customer account;
  • contact form;
  • contact by e-mail or telephone;
  • navigation on the website and use of cookies or similar technologies;
  • exchanges with our customer service or with our Art’Optic Pully store.

4. Purposes of processing

We process your personal data for the following purposes:

  • managing your orders, payments, deliveries and returns;
  • providing you with the requested products and services;
  • managing your customer account;
  • responding to your requests, questions or complaints;
  • ensuring administrative, commercial and accounting follow-up;
  • improving our website, our services and the user experience;
  • measuring audience and compiling statistics;
  • preventing abuse and fraud, and securing the website;
  • sending you, if you have consented or where permitted by law, commercial information, news or promotional offers;
  • complying with our legal, regulatory and tax obligations.

5. Legal bases for processing

Depending on the case, the processing of your personal data is based on one or more of the following legal bases:

  • the performance of a contract or pre-contractual measures;
  • compliance with a legal obligation;
  • our legitimate interest, in particular to ensure website security, improve our services and manage our customer relationship;
  • your consent, in particular for certain cookies, certain marketing communications or certain processing of sensitive data where such consent is required.

6. Sensitive data

Certain information related to your contact lenses, your prescription or your visual health may be considered sensitive data.
We process such data only where necessary for the management of your order, the safe use of our services, compliance with our obligations, or on the basis of your consent where required.

7. Recipients of data

Your personal data may be accessed, to the extent necessary, by the following persons or categories:

  • our internal team and authorised persons within Art’Optique Pully SA;
  • our technical and IT service providers;
  • our hosting provider;
  • our payment providers;
  • our logistics partners and carriers;
  • our e-mail service providers or customer relationship management providers, where used;
  • authorities, bodies or administrations where required by law.

We do not sell your personal data to third parties.

8. Payment and orders

As part of payment processing, certain necessary data may be transmitted to secure payment providers.
We do not store full banking data where such data is processed directly by an approved external provider.

9. Cookies and similar technologies

The website uses cookies and similar technologies.
Certain cookies are strictly necessary for the proper functioning of the website, the shop and the cart.
Others may be used, depending on the tools activated on the website, for audience measurement, user experience improvement or marketing purposes.

Where required by applicable law, non-essential cookies are only placed after obtaining your consent.
You may modify your preferences at any time via the cookie management banner, where available, or through your browser settings.

10. Hosting and location of data

The website is hosted by:

Infomaniak Network SA
Rue Eugène-Marziano 25
1227 Geneva
Switzerland
Tel.: +41 22 820 35 44

Data is mainly hosted in Switzerland.
However, certain technical providers or tools may involve processing or access from other countries.
In such cases, we endeavour to implement appropriate safeguards where required by law.

11. Retention period

We retain your personal data for as long as necessary for the purposes for which it was collected, and thereafter for as long as required to comply with legal, accounting or tax obligations, or for the defence of our rights.

  • customer account data: for the lifetime of the account and thereafter according to legal retention periods or reasonably necessary management periods;
  • order data, invoices and accounting records: for the duration required by applicable legal obligations;
  • contact data or requests sent to customer service: for the time necessary to process the request and then for useful archiving purposes;
  • cookies: depending on their purpose, their technical duration and your choices.

12. Security

We implement reasonable technical and organisational measures in order to protect your personal data against unauthorised access, loss, destruction, disclosure, alteration or any other unlawful processing.

These measures may include:

  • secure SSL / HTTPS connection;
  • access management limited to authorised persons;
  • passwords and IT security measures;
  • backups;
  • monitoring and protection of the technical infrastructure.

Despite all precautions taken, no system offers absolute security.

13. Your rights

Within the limits provided by applicable law, you may in particular:

  • request access to your personal data;
  • request the rectification of inaccurate or incomplete data;
  • request the deletion of certain data;
  • request the restriction of certain processing operations;
  • object to certain processing operations;
  • withdraw your consent where processing is based on consent;
  • request, where applicable, the delivery or transmission of certain data in an appropriate format.

To exercise your rights, you may contact us at:
contact@morelenses.ch
or by post at Art’Optique Pully SA, Rue de la Poste 7, CH-1009 Pully, Switzerland.

14. Complaints

If you believe that the processing of your personal data does not comply with the applicable regulations, we invite you first to contact us so that we may try to respond to your request.

You may also contact the Swiss Federal Data Protection and Information Commissioner (FDPIC), the Swiss supervisory authority for data protection matters.

15. Data relating to minors

The website is not intended to knowingly collect personal data from minors without the intervention or authorisation of the legal representative where such authorisation is required.

If you believe that a minor has provided us with personal data inappropriately, you may contact us so that we can review the situation.

16. Modification of the privacy policy

We reserve the right to amend this privacy policy at any time, in particular in order to adapt it to legal, regulatory or technical developments, or to changes in our processing activities.

The version in force is the one published on this page on the date of the last update indicated at the top of the document.

17. Contact

For any question relating to this privacy policy or the processing of your personal data, you may write to us at:
contact@morelenses.ch